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YouTube series is changing the way crypto is presented as an alternative media

4 min reading

The latest YouTube series is going to transform the perception of everyone on cryptocurrencies and blockchain.


The media is the foundation for the cryptocurrency industry and has been around since its inception. Just one look at Bitcoin (BTC) demonstrates the power of the media to promote a relatively new concept and, in turn, create a community of fans. Since then, the development of the cryptocurrency market and the rise in the price of Bitcoin have been associated with the mass media.

First, the media mainly focuses on the financial impact of the cryptocurrency world and limits its content to price increases and decreases when in reality this is only part of the impact technology has on the world. Second, most of the media published today is geared towards targeting an American audience when the population was much larger and spanned the globe. Last but not least, it is not uncommon for content to have lower production value due to faster lead times or lower budgets. Due to the high standards set by traditional media, many unfamiliar with the crypto community consider this news outlet to be less reliable just because of its appearance.

As a result, many cryptocurrency-only media platforms have sprung up since then, reporting on technology news and all sorts of updates in the larger blockchain world. In keeping with this media deficit, Ledger presented Down the Rabbit Hole, a project with a mission to broadcast revolution. To cover all aspects of the ever-changing industry, the team spoke to various stakeholders, be it Bitcoin (BTC) maximists or irreplaceable token makers (NFT), to bring an inclusive feel to the broad market. This is made possible through Ledger, a team whose main product is a portfolio of hardware used to store cryptocurrency assets, including coins, NFTs and more.

Also read: How the Bitcoin and Ethereum economies shape their culture

Ready to see

Each week, consumers can expect three segments, each addressing a different aspect of the crypto revolution: international and social acceptance, economics and culture. Three segments are appropriately named: The Story, 7 Days in Crypto, and Deep Diving. All three segments are published in full on their YouTube channel every Friday, with a smaller segment accessible via social media. The program has been broadcast in five languages since October 2021. With several episodes in their trunk, the team has covered a lot of interesting topics.

  • Some of their recent chapters in history include; check out Arnhem in the Netherlands, the self-proclaimed Bitcoin City, inventions of NFT artist Beeple and interviews with the people behind the game Sorare.
  • In addition, investors receive a 3-minute overview of; Marketers in the segment known as 7 Day Crypto, and industry enthusiasts, can learn how the world is changing in response to the digital currency revolution.
  • Finally, for those interested in the cultural aspect of all this, a deeper dive into the experience is done. The show itself turned out to be complete with segments for everyone.

The team's intention is to one day be the perfect place for anyone interested in the cryptocurrency industry, where users can discover the world of cryptocurrency in one episode. Together, the show proves that crypto is more than just an object of financial gain; it is a real asset with very real potential.

Ledgers at a Glance

As the team learns more about the world of digital currencies with each broadcast, they may be ready to buy some of their own tokens. To begin with, Ledger, the team behind the show, offers users a secure cryptocurrency storage solution through its hardware and software offerings as a single solution for all things digital currency.

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