The State Hermitage's head of contemporary art unveils his idea for the future of NFT art
According to Dmitry Ozerkov, the State Hermitage Museum's head of the modern art department, all museums will eventually create their digital copies in the metaverse.
Ozerkov is now working on the "Celestial Hermitage," a digital counterpart of the historic Russian museum that will feature nonfungible (NFT) art.
"We are all moving into the digital era and our digital twin will be following us everywhere", Ozerkov said in an interview.
With over 3 million works of art, the State Hermitage in Saint Peterburg, Russia, is the world's biggest museum by exhibition space.
The museum made its first move into the NFT sector in September 2021, when it sold five digital reproductions of its most popular masterpieces as NFTs, raising around $450,000.
The Hermitage presented its first digital exhibition, named "The Ethereal Aether," in November, featuring 38 NFTs within a digital reproduction of the museum.
The virtual exhibition, unlike the physical Hermitage, lets viewers engage with the NFTs on display.
"You can pass through these doors without touching anything, while in the virtual world, you can do anything: you can play with artworks, you can make them interactive, you can add data to it", Ozerkov stated.
The exhibition is free to access online until December 10th.
According to Ozerkov, the Hermitage's interest in NFTs goes beyond market dynamics and intends to explore the creative value that NFTs might contribute to the contemporary art world.
He also said, “My idea was to take a selection of existing works out of the market and to put them into the museum and to have a look: what remains in them as art? Is there any art there or we like, what we value in them is only money?”.