Music-sharing protocol Audius recently became one of the first streaming platforms to become partners with TikTok, letting users to directly share tracks to the infamous app.
On Monday, Audius announced that it had partnered with TikTok to develop a new feature called TikTok sounds. In the rolling stone interview with Audius co-founder and Chief product officer Forrest Browning he says the process will let users to export songs created with the protocol to TikTok with just one single click all to streamline the process. Even though Audius says it wants leverage blockchain technology to reward content creators as well as increase transparency on payouts to artists and the plan connected with TikTok seems to be related more to music instead of pushing messages about cryptocurrency or decentralized finance. Browing believes at least 95% of Audius users “have no idea that blockchain is even involved.”
As it is reaching one billion monthly active users, TikTok stated that in July 75% of its users’ brand in the U.S came to know new artists through this app. Audius has at least 5 million monthly active users after the October launch with many of its governance tokens given to creators on the basis of the number of streams they generate. Right now, TikTok does not let users to receive performance royalties from streaming music, but instead offers opportunities for exposure and engagement with fans.
The integration is a mixture of a surprising move for TikTok given the app’s decision to cancel cryptocurrency-based promotional content as well as “the promotion of all financial services and products” in July. Many users learned about the meme-based cryptocurrency Dogecoin (DOGE) from TikTok videos making the rounds last year.