Each and every athlete small or big needs to have their own fanbase.
The sports collection has seen significant growth in the irreplaceable token space (NFT). Thanks to indispensable technology, the crypto industry is experiencing a new type of interaction between fans and athletes. However, most of these interactions are based on the world's most popular sports and athletes, leaving aside lesser-known stars. Crypto platforms like NBA Top Shot serve up the most popular sports and only serve to make people rich, well, richer. The NFT Ethereum based EX Sports platform hopes to take care of the other side of the market - smaller and lesser-known countries.
Democratization of sports collections
At its core, EX Sports is a platform for consumers to buy, sell and trade irreplaceable tokens (NFT) issued by athletes. Users are encouraged to win various athlete-related cards and store them in an album to show off their rarest cards. However, unlike trading physical cards, EX Sports offers consumers advantages and uses. Those with cards earn income as rewards and are given the opportunity to help young athletes in their sports careers.
After signing up for EX Sports, athletes of all types can create and publish their own collections for consumers to buy, sell and trade. In this way, athletes create another source of income to support their efforts. Sports associations can also be involved in entertainment. By joining the EX-Sports platform, associations can create NFT sets on behalf of their athletes.
The worship of a legend
As an example of the usefulness of EX Sports, the platform has partnered with the legacy of the late Argentine footballer Diego Maradona to offer 10 exclusive NFT souvenirs based on his legacy of dealing with physical objects from the real world. Four of these NFTs, the Platinum Edition, were auctioned at the DMCC Crypto Center in Dubai and the winner received a physical item. Six more Gold NFTs have been launched and are available in various variations on the Ex-Sports market. Each item is officially certified by World Soccer Treasures - one of the world's largest collectors of football souvenirs - and the name and rights to use the Maradona brand are legally authorized by former Maradona manager and close friend of Stefano Ceci.
In addition, artist Hans Ulrich Pauli, who works with 4ARTTechnologies, created a painting honouring the life of Maradona. This image is tokenized and split into a 1960 digital asset that has its own auction. 1960 is in honour of 1960, the year Maradona was born. EX Sports' goal is to show consumers how NFT was released and to inspire athletes to create their own collections. He also took the opportunity to tell the story of Maradona's life in a unique way. “There is a story behind every souvenir and details about the exhibition and auction,” said Toli Makris, CEO of EX Sports. "The ten exclusive items represent Maradona's player numbers, and have part of a painting from the 1960s meaning 1960, the year Maradona was born.
The future of EX Sports
While EX Sports previously worked with athletes like Sean Garnier to develop the first free NFT ball, the project plans to attract more dedicated athletes in the future.
EX Sports recently launched a full NFT marketplace for young athletes to familiarize themselves with their collections and build closer relationships with their fans. All NFTs, including those made by Diego Maradona, are available for purchase now. The marketplace was launched along with additional features to bring NFT to a wider audience than ever before.