The emoji-centric combination with Yat enables Opera users to register and use emoji URLs and personal domains.
Opera revealed a collaboration with Yat, a platform that facilitates the development of emoji-based web addresses (URL), to integrate the emoji system throughout all OS systems in Opera's browsers. To commemorate the news, the duo hosted an event in which they distributed seven nonfungible tokens (NFTs) from famed NFT artist Fvckrender at a floor price of 2.89 Ether (ETH).
Yat's NFT project enables internet users to create customized sequences of emojis and access them as universal digital IDs and wallet addresses. Opera recently launched a beta version of its new Crypto Browser Project.
The combination enables Opera users to navigate the web by inserting a series of emojis into the URL bar rather than letters and words. According to Jorgen Arnesen, EVP Mobile at Opera, the "emojification" of Opera is a "new, easier, and more fun" approach to discover and be directed to Yat pages.
"The partnership marks a major paradigm shift in the way the internet works. Through the integration with Yat, Opera users can ditch .com or even words in their links and use emojis to be directed to websites."
Emojis inserted in web pages will instantly connect to the corresponding "y.at/" page. Renowned artists and celebrities were among the first to purchase and use Yat emoji web addresses, also known as Yats. For example, rapper Lil Wayne's Yat page (y.at/alien-musical note) links viewers to his record label's website, and DJ Steve Aoki's (y.at/birthday cake-musical note) directs users to his website.
Yat and Opera are conducting a treasure quest to compete for seven commissioned Fvck Crystals NFTs from NFT artist Fvckrender to celebrate the integration's release.
On OpenSea, Yat had a trading activity of 411 ETH ($1,263,422).