The market for non-mixing tokens or digital NFT artwork is evolving into a traditional art business. In the first six months of 2021, analyst firm DappRadar recorded 2.5 billion NFT sales in the first half of 2021.
The market for non-mixing tokens or digital NFT artwork is evolving into a traditional art business. In the first six months of 2021, analyst firm DappRadar recorded 2.5 billion NFT sales in the first half of 2021. In addition to impressive sales, the OpenSea NFT marketplace, which reportedly hosts 98% of global transactions, recorded $4 billion this August. in NFT trading.
While the rise of blockchain-based digital work is remarkable, many of the artists responsible for creating today's most sought-after NFTs are men. For example, digital artist Mike Winkelman - better known as The Beep - made NFT history after selling Every Day: The First 5,000 Days to Christies for over $69 million. Platinum musician "Two Feet" and renowned 18-year-old visual artist FEWOCiOUS also won the title after selling four works together by NFT for over $1 million. It's also important to note that Argentine designer Andres Reisinger sold ten virtual pieces of furniture for nearly $70,000 at an online NFT auction.
While the ratio of male to female NFT artists remains unclear, statistics show that significantly fewer women than men are involved across the crypto sector. For example, a recent study by cryptocurrency exchange Gemini found that only 26% of women own crypto. Meanwhile, the report also notes that more women than men are ready to join crypto in the near future. It is therefore important to note that a number of female artists have started creating NFT projects to demonstrate the increasing participation of women as they seek to attract more women to the crypto sector.
Lavinia Osbourne, founder of the Women in Blockchain Conversation community, said that the NFT sector could be more attractive to different genders because it focuses on creativity: “Learning new words like DeFi, blockchain and crypto wallets, let alone understanding these terms, takes a lot of energy and time. Art, on the other hand, is much more interesting. Many people may not understand what NFT is and how it works, but they know the art and know how to be creative.
As for Osborne, Maliha Abidi, an artist, writer, and activist, said that her love of digital media initially brought her into the world of NFT. Abidi stated that he has been using his art to fight for women's rights since 2012, but after learning about NFT, he started a project called Women Rise. According to Abidi, Women Rise is a unique collection of 10,000 NFTs including activists, artists, scientists, programmers and many more. The mission of the project is to "watch women climb the blockchain". Abby added: “I wanted to make sure I started my journey at NFT and celebrated real women around the world. This project is not only about ethnic diversity, but also about cultural diversity, religious diversity and diversity in areas where women break through the glass ceiling. This is also a continuation of my work for the last nine years. "
Abidi plans to officially start the Raising Women project at the end of November this year, around the same time as the UN campaign "16 days of activism against gender-based violence" on November 25. "Art is a big part of this project, but it's also about activism and highlighting the role women play in real life," Abidi said. Abidi further stated that he was very happy with the project plan to return to a number of organizations that he had worked with over the years. For example, he said 25% of the proceeds went to the Malala Fund, while another 10% went to organizations that advocate for gender equality, girls' education and mental health in marginalized communities.
According to Abidi, “Traditional artists are not limited to women, but also men and non-binary. Here we have to redefine the role. The NFT room is for everyone who wants to show their creativity. Unsurprisingly, there are plenty of female artists out there who feel compelled to jump into the world of cryptocurrency because of their love for women's rights and digital media. Lisa Meyer, founder of the NFT project Boss Beauties, said that the emerging opportunities based on incompatible tokens are in line with her goal of helping women gain power:
“Before I started Boss Beauties, I started a company called My Social Canvas. We have developed a variety of products designed by women, the proceeds of which will be returned to the creators to help fund their education. But after the COVID-19 pandemic, we had to think about other business models for alternative sources of funding. This is why NFT and digital artwork are related to me and My Social Canvas. " Meyer explains that Boss Beauties launched three months ago, featuring a collection of 10,000 unique portraits of strong, independent women who represent multiple career paths. “There are female astronauts, STEM women, doctors, racers and more. The promise here is that all these qualities together show that a woman can be whatever she wants to be.
Meyer explains that Boss Beauties launched three months ago, featuring a collection of 10,000 unique portraits of strong, independent women who represent multiple career paths. “There are female astronauts, STEM women, doctors, racers and more. The promise here is that all these qualities together show that a woman can be whatever she wants to be. After introducing Boss Beauties, Mayer said the entire collection sold out in just 90 minutes, demonstrating the financial impact of NFT on small business owners. "I was amazed because I worked so hard to survive my social canvas during the pandemic. As a small business owner, I was very emotional to see the collection sell out so quickly," he said.
While the sale of the Boss Beauties collection marks a milestone, Meyer also mentions that one of the 10,000 NFTs created is reserved for display as a physical work of art on the New York Stock Exchange (NYSE) on International Women's Day. which happened on October 11th. According to Mayer, this is the first known NFT of the NYSE. “It will be displayed in front of the iconic Muriel Siebert boardroom, honouring the first woman to sit on the New York Stock Exchange. Muriel joined the 1,365 male stock exchange members on December 28, 1967,” he said. The NFT is currently being auctioned off to fund a scholarship and financial assistance program for women and girls.
While the NFT space appears to be resonating with more women than any other crypto-related sector, education is still needed to encourage participation. Meyer explains, for example, that many tech-savvy women in their networks still don't know about NFT because the space is so new. There is a steep learning curve to overcome which Meyer says will be overcome if women understand the financial capabilities of NFT. "This is a lucky transfer opportunity," he said.
Citing Mayer, Atan Slotkin, an entrepreneur and investor known as the “CEO of the Shadow,” said that people are again realizing the economy behind NFT, which they want to take advantage of. "Boss Beauties raised about $5 million in 90 minutes. People will see this as potential." Abidi also mentioned that education is needed to prevent fraud and operators from entering the crypto space. Using the Famous Women's Team as an example, Abidi explained that the three men posing for the women-led NFT project was one of his first acquaintances with NFT, adding, “It's sad to see so many people become Famous Women supporters, but that it's a total scam. The challenge is that we need more education and fewer crypto custodians."
While training is still required in all aspects of crypto, it is important to note that a women-led group was recently formed to raise awareness in a non-threatening environment. For example, Osborne stated that Women in Blockchain Talks plans to soon launch a women-focused NFT marketplace called Crypto Queens. According to Osborne, the marketplace will be built under the Rarible Protocol and will serve as a meeting point for women artists, entrepreneurs and founders to support:
“This will be a place where others can support them and be part of the movement to make the Metaverse a representative of women and marginalized groups. Artists are also welcome, as long as their work is on the topic of "empowerment, honor, and enhancement of the female form". In addition to the Osborne initiative, Hailey Lennon, partner at law firm Anderson Kill, said that she recently founded Crypto Connect, a networking group for those interested or interested in crypto and blockchain. Lennon stated that the group's board of directors will be chaired by all women, noting that a strong female presence will help attract more women and men to the crypto sector.
Regarding NFT, Lennon mentioned that the host of Crypto Connect in Nashville is Evie Phillips, head of marketing for the NFT NFT platform Glee. Given Phillips' expertise, Lennon commented that NFT education awareness will be discussed at an upcoming online event, along with the idea that Crypto Connect memberships could be linked to NFT in the near future. Both women and men who use NFT for themselves will likely understand space better.