Kryptowaluty.pl właśnie wystartowały na platformie Tokenizer.io! Dołącz do biznesu

FC Barcelona Creates a New Token For Its Fans

4 min reading

FC Barcelona, a football powerhouse from Spain, has joined forces with the Chiliz platform so as to create a blockchain-based token designed for over 300 million Barca fans around the world. Fans will be able to buy the BAR token as soon as in the second quarter of this year.

FC Barcelona places importance on blockchain

The Spanish football club, FC Barcelona, together with its captain, Lionel Messi, has made a decision abou issuing its own token. The token is supposed to provide voting power to over 300 million club fans from around the world. As a consequence, Barca joins a small group of sports clubs with their own tokens. The group includes, for instance, the Italian club Juventus FC, which released its token in December last year. According to the statement of the Spanish club, the new token is to be introduced to the market in the second quarter of this year.

Barca Fan Token (BAR) was created in cooperation with a startup blockchain Chiliz and is based on the Ethereum blockchain. The founder and CEO of Chiliz, Alexandre Dreyfus, said that the conclusion of the contract took 17 months because of the fact that the cooperation had to be approved by the FC Barcelona's management board.

As Dreyfus claims, it will be possible for the holders of tokens to vote for some club decisions that will be announced after the launch of the token. Moreover, fans will be able to use the token as payment for various products and events. The reason standing after it, as he explained, is the need to increase the involvement of the club's supporters.

"This agreement will give us the chance to set up innovative marketing and partnership activations with a clear focus on the digital realm to take the Club closer to our fans around the world."

- said Josep Pont, a Board Member and Head of Commercial Area at FC Barcelona.

According to the announcement, initially the BAR token, with a total supply of 40 million, will be worth 2 euros per unit. Fans will be able to buy it through two applications: Socios and Chiliz.

What is vital, though, is that there will be no possibility for the users to transfer tokens to their own wallets and exchanges, as it is in the case of other digital assets.

"At this stage, Barca tokens will be only available on Socios.com and Chiliz.net, our exclusive crypto exchange for sports and entertainment tokens to be launched in Q1. Over time, we will open a bit more to strategic partners who want to grow the ecosystem."

- said Dreyfus.

 

Sports clubs and tokenization

As there is more technological progress, there need for new methods of engaging customers increases, especially when it comes to clubs as big as FC Barcelona, which, according to Forbes, is the fourth most valuable sports team in the world.

The Italian football club Juventus FC and the French club Paris Saint-Germain FC also have their own tokens: JUV and PSG, created in cooperation with Chiliz and Socios as well.

Dreyfus stated that when looking ahead, Chiliz hopes to tokenize more clubs in various sports, including Cricket. The company plans to enter non-sport sectors, for example music and entertainment. 

"We are very close to launching partnerships with majors telecom corporations and entertainment groups."

 -concluded Dreyfus.

Currency Exchange rate Buy cryptocurrency

kryptowaluty.pl

Zainwestuj w polskie kantory kryptowalutowe

Zarabiaj na spadkach i wzrostach.

Poznaj projekt zbudowany na solidnych fundamnetach.

Chce wiedzieć więcej

Dear customer,

We use cookies to provide our services correctly and safely. Cookies are small text-based data sets that shall be saved on the device you are using in connection with the use of this instnat website. Cookies are created in order to ensure proper functioning of thes instant website. By clicking the button "I accept and go to the website", you implicitly agree to creation of the cookies on your computer and to deploy automatic tracking and data collection and processing on behalf of the Tokeneo TEO OU. Click the above-captioned button is also tantamount to accepting website's privacy policy. Closing the notification by means of "X" is unequivocally connected with your consent. If you do not agree to any of the above, please discontinue using our Website.

“Cookies” shall make an identification of the software used by you and to customization of this instant website to your needs. Cookies contain the name of the domain from which they origin, duration of period of their storage on your computer and an assigned value.

Third party cookies:
We also use third-party cookies for the following purposes:

  • creating statistics - helping to understand the way Users use the Website, which allows to improve its structure and content with use of the analytical tools
  • defining a user profile - in order to display custom-tailored content in advertising networks.

External entities that might be source of any third-party cookies on this instant Website are as follows:

Using a settings of your web browser or by using pre-set configuration tools available in our service you can independently and at any time change the settings concerning your use of the “cookies”, specifying the conditionsof their storage and how your device is creating and downloading them. These settings can be changed to block the automatic handling of cookies in the settings of your web browser or inform about their placement on your device each time.

Detailed information about the options related to use of “cookies” is available in the settings of your software (web browser).

Service privacy policy

This instant document lays out the principles of the Privacy Policy on the tokeneo.com/news/pl website (hereinafter referred to as the "Website" or "Service"). The administrator of the Website is TOKENEO TEO OÜ (an Estonian law limited liability company) with its registered offices in Tallinn (in the province of Harju Maakond), at 19-7K Maakri Street (in the district of Kesklinna Iinnaosa), 10-145 Tallinn, Estonia, registered on 21.12.2018 in the Estonian Business Register under number 14630242, using the EU VAT number: EE102149487.

The full document to read the Tokeneo privacy policy is available in this document.

Advanced settings can be changed in your browser.