The new DEFI platform enters the market! Earn passively - token sale 0.25 $ I'm going in!

Next NFL season, DraftKings Marketplace intends to release a gamified NFT collection

3 min reading

DraftKings has collaborated with the NFL Players Association to increase its marketplace offerings through gamified NFL player NFTs

The NFLPA or Nation Football League Players Association, has announced the arrival of a gamified nonfungible token, or NFT, collection on DraftKings Marketplace for the 2022-2023 NFL season, in partnership with sports betting operator DraftKings Inc. According to the company, fans will be enabled to play NFT-based games showcasing their favourite NFL players at the starting of next year.

OneTeam, the NFLPA's official media business partner, assisted in facilitating the contract with DraftKings, providing them with the required licence rights to utilise active NFL players' names, images, and similarities.

Beth Beiriger, SVP of product operations for DraftKings Marketplace, stated on the DraftKings website, "The future of fandom is unfolding in front of us, and few organisations beyond DraftKings are equipped to capitalise on the increasing intersection between sports and NFTs that will be cornerstones of engagement and entertainment within Web3."

The DraftKings Marketplace launched its initial Tom Brady NFT collection in August, in collaboration with Autograph, the NFT platform co-founded by Brady himself. Apart from NFTs, Brady expressed his support for crypto by awarding a fan 1 BTC for his 600th touchdown pass.

According to the announcement, DraftKings' future NFTs would allow customers to buy and trade collectables over the Polygon network, and then utilise them in games against other players. As per Sean C. Sansiveri, General Counsel and Head of Business Affairs at NFL Players Inc., the NFLPA's marketing and licensing arm, the purpose of the DraftKings NFT experience is to  “create authentic connections for avid fans”.

Last month, the NFL also announced a partnership with Ticketmaster to link NFT artefacts to specific game tickets when purchased, highlighting the pro sports league's widespread use of blockchain technology.

Currency Exchange rate Buy cryptocurrency

Buy crypto now

Dear customer,

We use cookies to provide our services correctly and safely. Cookies are small text-based data sets that shall be saved on the device you are using in connection with the use of this instnat website. Cookies are created in order to ensure proper functioning of thes instant website. By clicking the button "I accept and go to the website", you implicitly agree to creation of the cookies on your computer and to deploy automatic tracking and data collection and processing on behalf of the Lushup Holdings FZ LEE. Click the above-captioned button is also tantamount to accepting website's privacy policy. Closing the notification by means of "X" is unequivocally connected with your consent. If you do not agree to any of the above, please discontinue using our Website.

“Cookies” shall make an identification of the software used by you and to customization of this instant website to your needs. Cookies contain the name of the domain from which they origin, duration of period of their storage on your computer and an assigned value.

Third party cookies:
We also use third-party cookies for the following purposes:

  • creating statistics - helping to understand the way Users use the Website, which allows to improve its structure and content with use of the analytical tools
  • defining a user profile - in order to display custom-tailored content in advertising networks.

External entities that might be source of any third-party cookies on this instant Website are as follows:

Using a settings of your web browser or by using pre-set configuration tools available in our service you can independently and at any time change the settings concerning your use of the “cookies”, specifying the conditionsof their storage and how your device is creating and downloading them. These settings can be changed to block the automatic handling of cookies in the settings of your web browser or inform about their placement on your device each time.

Detailed information about the options related to use of “cookies” is available in the settings of your software (web browser).

Service privacy policy

This instant document lays out the principles of the Privacy Policy on the website (hereinafter referred to as the "Website" or "Service"). The administrator of the Website is Lushup Holdings FZ LEE, Fujairah - Creative Tower, P.O.Box 4422 Fujairah, United Arabs Emirates.

The full document to read the Tokeneo privacy policy is available in this document.

Advanced settings can be changed in your browser.