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Next NFL season, DraftKings Marketplace intends to release a gamified NFT collection

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DraftKings has collaborated with the NFL Players Association to increase its marketplace offerings through gamified NFL player NFTs

The NFLPA or Nation Football League Players Association, has announced the arrival of a gamified nonfungible token, or NFT, collection on DraftKings Marketplace for the 2022-2023 NFL season, in partnership with sports betting operator DraftKings Inc. According to the company, fans will be enabled to play NFT-based games showcasing their favourite NFL players at the starting of next year.

OneTeam, the NFLPA's official media business partner, assisted in facilitating the contract with DraftKings, providing them with the required licence rights to utilise active NFL players' names, images, and similarities.

Beth Beiriger, SVP of product operations for DraftKings Marketplace, stated on the DraftKings website, "The future of fandom is unfolding in front of us, and few organisations beyond DraftKings are equipped to capitalise on the increasing intersection between sports and NFTs that will be cornerstones of engagement and entertainment within Web3."

The DraftKings Marketplace launched its initial Tom Brady NFT collection in August, in collaboration with Autograph, the NFT platform co-founded by Brady himself. Apart from NFTs, Brady expressed his support for crypto by awarding a fan 1 BTC for his 600th touchdown pass.

According to the announcement, DraftKings' future NFTs would allow customers to buy and trade collectables over the Polygon network, and then utilise them in games against other players. As per Sean C. Sansiveri, General Counsel and Head of Business Affairs at NFL Players Inc., the NFLPA's marketing and licensing arm, the purpose of the DraftKings NFT experience is to  “create authentic connections for avid fans”.

Last month, the NFL also announced a partnership with Ticketmaster to link NFT artefacts to specific game tickets when purchased, highlighting the pro sports league's widespread use of blockchain technology.



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