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Disney patent technology for the Metaverse theme park

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A new technology has been developed to create personalized interactive attributes for Disney.

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Disney has been granted a patent for creating personalized interactive attractions for theme park visitors. This technology will enable headphone-free augmented reality (AR) attractions at Disney theme parks. The technology will work by tracking visitors with their mobile phones and generating and designing special 3D effects on physical spaces, walls and nearby objects in the park. The entertainment giant was granted a patent for a “Real-World-Virtual-World Simulator” on December 28, 2021. It was originally filed with the US Patent and Trademark Office in July 2020.

Metaverse is mostly presented as it is on the Internet, accessible via Virtual Reality (VR) or AR headphones. However, the technology proposed by Disney will bring the metauniverse to the physical world. This isn't the first time Disney has shown interest in the Metaverse. During a conversation about the company's fourth-quarter earnings in November 2021, CEO Bob Chapek said the company is preparing to combine physical and digital assets in the metaverse.

"We'll be able to connect the physical and digital worlds more closely so stories can be told indefinitely in our own Disney metaverse." In November 2020, Disney Resorts Chief Strategic Officer Tilak Mandadi said in an article on Linkedin that he was focused on merging the digital and physical worlds. "As we look to the future, the network experience in the park, which overcomes physical and digital barriers and opens up new levels of storytelling, is a very exciting focus for us," he wrote at the time.

“The experience is timeless and the engagement of the guests takes place both inside and outside the garden. They are unique to you, but they are also social and connected. They are always changing, so there is always something new to discover. Although Disney told the LA Times that there are no current plans to deploy the simulator in the near future, the recently granted patent reflects Mandadi's vision for a "Metaverse Theme Park" instead. " Worldwide there are 12 official Disney theme parks in the US, Paris, Hong Kong, Japan and China. In 2021, Disney parks, experiences and products will have total sales of nearly $17 billion, despite the global stalemate due to the COVID-19 pandemic.

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