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Development in women hunting for crypto gold

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Astha Shukla, a 26-year-old Bioengineer and co-founder of a Bengaluru-based Fintech start-up is developing something unique like a personal “yolo” fund.

By giving up on popular asset classes like equities or mutual funds. So, she made a choice and invested belligerently in 2. 

“As a newbie investor, I feel significantly more ‘at home’ learning about crypto than I ever have about the stock market. I feel there is no legacy of jargon and hierarchy of knowledge with crypto and I don’t feel intimidated asking. Fundamentally, I do believe that the way in which we transact as individuals and the way in which businesses are run will be digitised and disrupted from what’s currently conventional,” said Shukla the owner of the start-up company salt. 

Then there is Mansi Shetty a 37-year-old, co-promoter of a design company she believes on not missing out anything big and worthwhile, “The market is too volatile to predict returns in percentage points or even have a long-term vision. But I know with crypto, in the next five years. I would at least see doubling of my portfolio,” said Shetty who invested in about half a dozen cryptocurrencies. Shetty and Shukla are both women between the age of 25-40 who have worked hard for their crypto dream. Indian crypto exchange believes there are signups on top exchanges in the last 3-4 months which are from women who chose to invest in the asset class. 

“We have seen a massive percentage of women from Tier-II and Tier-III cities have joined the crypto bandwagon. However, women from these regions contribute to 65% of the total signups by women from all over the country,” said Nischal Shetty, CEO, WazirX, a cryptocurrency exchange. Women are not only learning more about crypto assets but they are also trying to experiment with different allocation strategies when it comes to buying these assets. 

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