During the qualifying match (between Estonia and the Netherlands) for the European Championships, the Royal Dutch Football Association tested a new solution based on blockchain technology. How was the experiment conducted?
Blockchain enters the game
A special application based on blockchain was tested, thanks to which fans could show their virtual tickets and then were given an access to the stadium. The organizer of the Dutch football league has been working for some time already on ways that would help it eliminate the false tickets' trade. Thanks to new technologies, it is finally possible. Even though these tests were carried out in a narrow group of people, the results were rather promising.
How does it all work? The fans that participated in this experiment did not receive the ticket in the form of a PDF file. The right of access was granted to them through a special application. Moreover, the bar codes, thanks to which people would get to the stadium, could only be activated by themselves when they were in the stadium's vicinity. In other words, fans had to be in the right time in the right place, that is around the JC Arena. The action prevented, among other things, the resale of the tickets.
Ajax Life, a Dutch portal, was the one that informed about the whole experiment. According to the author of the article, the main advantage that fans can see when using an application like that is that they no longer have to print tickets. It was also emphasized that JC Arena, KNVB, Ajax and ID&T invited, at the beginning of this year, various companies to work on solutions that would make the stay at the stadium more enjoyable for the fans. The most promising concepts are being tested at JC Arena and if they prove to be accurate, they will be further practiced with the assistance of the European Regional Development Fund.
Blockchain tickets are becoming more and more popular
This is not the first example of a ticket register using a blockchain, however. The Shubert Organization, one of the largest Broadway theater operators, has ambitious plans towards this technology. It turns out that blockchain is an effective weapon in the fight against counterfeiting. The theater operator's plans include the pilotage that will begin next year in cooperation with True Tickets, a company which has been selected to participate in the inaugural summer accelerator called Broadway Tech Accelerator. As part of testing, this digital service will be integrated with components belonging to ticket vendors. A blockchain platform belonging to a technology giant, IBM, will be used in a project.
A similar challenge was faced over a year ago by Ticketmaster, a leader not only in the field of software but in the ticket services field as well. In October 2018, it acquired a blockchain company called UPGRADED. It converts traditional tickets into interactive digital resources. This, in turn, protects fans and event creators from fraud.